30 August - 1 September 2019   #sofestival

ONE of the largest and most spectacular outdoor family festivals of its kind in the UK has received an official award for its age-friendly values.

T.E.D Age Friendly Business Award

T.E.D. Programme Manager Guy Dewsbury presents the award to Magna Vitae’s Cultural Project Co-ordinator Katie-Louise Green, left, and Company PA Yasmin Day

The 2018 SO Festival, which sees over 60 performances take place over three days, has received the recognition of being an Age-Friendly Business, as final plans are put into place for the late summer fiesta.

Italian vertical acrobats, superb French fire and dance artists and the smallest circus in the world are just some of the fantastic acts announced for SO – and it is all completely free.

Brought to you once again by the Magna Vitae Trust for Leisure and Culture, the three days start in the Lincolnshire coastal resort of Mablethorpe on Friday, August 31 before switching over to Skegness on Saturday and Sunday, September 1 and 2.

The ethos of the event has always been family-friendly and inclusive – and organisers are therefore delighted by the official recognition it has received from T.E.D., which is a Lottery-funded Ageing Better programme set up in the East Lindsey district of Lincolnshire by the Big Lottery Fund.

The Festival’s status as an Age-friendly business means it has successfully achieved a set of standards that include age-friendly customer service, consumer comfort, clear marketing and communications and accessibility.

“T.E.D.is thrilled to welcome SO Festival as an Age-friendly business,” said Guy Dewsbury, T.E.D. Programme Manager. “It underlines the Festival’s commitment to the community and visitors.”

Magna Vitae Trust for Leisure and Culture is partnered by Arts Council England, East Lindsey District Council, Passage Festival, Helsingor Teater, Without Walls Associate Touring NetworkCoasters Touring Network and Lincs FM to stage the festival.

Magna Vitae’s Cultural Project Co-ordinator Katie-Louise Green said: ”There is real excitement around what we are planning. Our focus on the coast means we can concentrate on creating something that is going to be truly spectacular and is for the whole of the area as well as visitors. The T.E.D. award is particularly pleasing, as we pride ourselves on creating something that all the family can enjoy.”

Portfolio Holder for Coastal Economy at East Lindsey District Council, Councillor Steve Kirk, said: “It’s great to see SO Festival returning once again this year. It’s always a fantastically attended event and I’m sure that will continue, as the festival is hugely popular with residents and visitors. The performers and acts that take part always bring something unique and I look forward to seeing them.”

For full details on the acts and timings please see sofestival.org