OUR VISION AND MISSION
Magna Vitae’s SO Festival | Vision and Mission
SO Festival's vision is to enable and release the creativity of our communities, enabling people to live great lives .
SO Festival’s Mission is to clearly demonstrate proactive and innovative leadership and create a democratically programmed high quality and unique international street arts festival, that reflects local distinctiveness and drives new forms of inclusive community engagement and ownership.
We are committed to empowering local people to collaboratively unlock the transformative power of culture to improve skills, learning, and health and wellbeing.
The Story of Change (right) explains our aims, how we’ll achieve our aims, who will be involved and the planned outcomes.
SO Festival's Simplified Story of Change
Magna Vitae - Supporting our communities to Live Great Lives
Magna Vitae is charitable trust that offers a diverse range of cultural, leisure, and health-related facilities across Lincolnshire, It’s mission is to improve the wellbeing of our community by providing the opportunities to lead healthier, more fulfilled, and active lives.
Our Mission is to clearly demonstrate proactive and innovative leadership, that will generate positive changes in the areas of social and economic inequality. We are committed to empower local people by reaching out with humanity and compassion.
Our cultural work and impact focuses on our deprived coastline, Humber to Wash; Skegness, Mablethorpe, Grimsby and Boston, and has grown with exponential success. Despite our coastal area being deprived, geographically isolated and an area of low arts engagement, we’ve strong strategic relationships from community roots to international collaboration, making major contributions to the reputation of England’s cultural sector, at local, National and International levels.
We deliver high quality national and international cultural projects that improve people’s lives. Our flagship projects are:
- SO Festival: An International Street Theatre festival on the Lincolnshire East Coast
- Embassy Theatre: the jewel in the crown of the British Seaside resort, Skegness, a destination that has become part of a visitor tradition. Link to Embassy Theatre website
- People, Power and Partnerships: A participative, multi-discipline and largescale street theatre project that sees collaboration from 13 partners in 11 countries.
